Community Outreach and Marketing
Objective #1
Continue and extend the recent initiatives to expand marketing and promotion of the Smith-Ennismore-Lakefield Public Library.
Actions
 | Expand web page to include new book lists, newsletter, book reviews, readers’ advisory and eventually an on-line book club. |
| Expand newspaper columns to other papers. |
| Use volunteers to help provide reviews. |
Objective #2
Adopt a consistent format logo and identity for promotional materials and library signage.
Actions
| Develop a logo. |
| Use logo on promotional materials |
Objective #3
Develop and annually produce an improved and expanded library brochure.
Actions
| Update library brochure. |
| Contribute to annual township brochure. |
| Develop a leaflet including programs – spring & fall. |
| Evaluate effectiveness of brochure. |
Objective #4
Develop formal ongoing community outreach initiatives. .
Actions
| Connect with groups to help promote library and what it can offer. |
| Work in conjunction with existing community groups to encourage use of the library for arts & cultural opportunities. |
Objective #5
Develop formal partnerships with county libraries including First Nations & school libraries
Actions
| Meet with other boards in county to share ideas. |
| Meet with other non-public and school libraries to identify potential partnerships and areas of co-operation. |
| Develop a listing of additional library resources available in the community. |
| Train volunteers in the use of this resource. |